Techniques, Skills Available
Good research is a question of matching the right technique to the right question.
- There is no best type of research.
- The best research for you will depend on what questions you want answered and how much you have to spend. GRIS will help you identify what questions you need answered, and suggest the most effective way within your budget to find the answer.
- Some of the techniques we may use include: Reviews of existing information Longitudinal research to track long term changes in public opinion and attitudes Snap Shot or one off measures of opinions, attitudes or intentions Computer Aided Telephone Interviews (CATI) for prompt and cost effective analysis of information.
- GRIS also uses a range of computer software packages to match the most effective analytical technique with each particular research program. These programs efficiently assist with both quantitative and qualitative research.
- Above all else GRIS will present information and findings in a manner that you will readily understand.
- A key skill in GRIS is the ability to produce statistical reports in a plain English style which identifies key issues and presents information in an easy to follow format.