Public Relations Program Overview
The Public Relations industry is in a state of continuous growth, evolution and internationalisation. Corporate, government and not-for-profit organisations are always in search of Public Relations professionals to assist them with their strategic communication needs.
PR graduates can expect to find employment in:
- private sector
- government
- not-for-profit organisations
As the Public Relations profession is increasingly becoming holistic, the PR practitioner is required to perform many different roles. To succeed, they must not only understand the needs of their clients, but must also be aware of industry trends and globalisation, and be attuned to the needs of their target audience.
The skills necessary for this profession include:
- effective writing
- critical thinking
- active listening
- decision-making
- social perceptiveness
- persuasiveness
- an orientation towards service
The Monash Public Relations program, accredited by the PRIA, is designed to equip students with the relevant and necessary skills for the profession.
Students will:
- learn the rationale behind public relations practices
- critically analyse case studies
- learn practical skills such as giving effective oral presentations
Monash graduates have gone on to become consultants and specialists in:
- media relations
- internal communication
- publicity and events
- government relations
- public affairs
- political communication
- crisis and issues management
in business and non-business sectors such as:
- healthcare
- finance
- information technology
- community services
- government