What is Public Relations?
Public relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's the key to effective communication in all sectors of business, government, academic and not-for-profit.
It is a management function which:
- evaluates public attitudes
- identifies the policies and procedures of an individual or an organisation with the public interest
- plans and executes a program of action to earn public understanding and acceptance